The Wolfcast was fascinated talking to Ines Cheaib, the COO at Gaia.  Gaia is a new way to pay for IVF…“Monthly if you have a baby. A fraction of the cost if you don’t.”  We initially heard about Gaia from Dr. Hayley Maynard and George Beattie, the co-Chairs of Llyod’s Product Launchpad.  We only heard a little at first, but we knew we wanted to learn more…

Some of the things Ines covered:

• Born and raised in France
• Studying engineering at school while developing a good idea about tech
• Delving into e-commerce and venture capital before moving into more operational roles
• Feeling at home as a business operator, but comfortable switching disciplines
• The challenges of building a company from scratch
• The Gaia origin story and Nader AlSalim’s personal experience
• Using data to minimize risk in the fertility space
• Being a wild-card in the Lloyd’s Product Launchpad
• The complexities around building an insurance product
• Considering the members' physical, financial, and emotional needs
• Normalizing the conversation around infertility and conception
• How most people only look for a way to conceive when they actually decide to have a baby
• The expected joy of the first few pregnancies of Gaia’s members

Other titles we considered for this episode:

1. Everybody Wants a Family
2. Preventing the Car Crash Before It Happens
3. Bringing Complex Statistics to the Layman
4. Facing the Uncertainty of Conception
5. Solving a Bigger Problem

The audio on this episode was expertly produced by Isabelle Goh.