I don’t generally like predictions…and I do not make them.
However, eMarketer is not opposed to making its own predictions and I can not say that I particularly disagree with this one.
When most of us think about the impact of technology and connectivity outages it is generally in the context of the businesses that we run or the online services that we use.
Imagine being without internet connectivity and cable television on Christmas Day…How would you call your far-away loved ones or watch your favorite sporting event?